Perfumery is an art. But it is based in science. While it is easy to forsake rigour in our quest for beauty, it is important not to lose sight of empirical truths. Neuroscientist Anna D’Errico is here to help, in this continuation of our Science of Smell series.
Understanding scent happens first through intuition and perception; how the brain takes over and moves from perception to understanding of an odor still remains largely unveiled. AI and algorithms are helping olfactory scientists and fragrance creators in the search of answers. Many of the big fragrance companies are investing and running projects of machine learning and neuroscience to hack some of these features. Where are we and what have we learned? Is the evidence sound?
In this class, Anna shares updates in neuroscience for perfumery, from AI to predicting emotions, science and myths. Join us for a facts-based session that provides an overview of latest neuroscience findings related to the state of perfumery.
This online talk is presented as part of The Science of Smell series, a collaboration between the Institute for Art and Olfaction and Anna D’Errico.
ABOUT ANNA D’ERRICO
Anna D’Errico is a neuroscientist, published author, and independent performer. She combines the science of smell with performances, and teaches sensory training investigating the use of odors in connection with movement and the performance space. She also works as a freelance trainer and science writer.
Links: Website
IMPORTANT NOTES ABOUT ATTENDING
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Image Credit: Photo by julien Tromeur on Unsplash. Photo by Compare Fibre on Unsplash. The Institute for Art and Olfaction.
