British Beauty Week is an annual celebration of the beauty industry in the United Kingdom.
Organized by the British Beauty Council, it aims to showcase British beauty brands and provide opportunities for brands, consumers, the press, and policymakers to connect and engage with each other.
The theme for British Beauty Week 2024 is ‘A Beauty Industry that Looks Like You’. This theme is designed to celebrate the power of beauty and highlight the importance of representation and inclusion in British beauty.
The hope is to inspire brands to celebrate the various facets of the industry, while also considering the ongoing work that needs to be done to ensure all voices are heard and appreciated.
The nationwide event typically features various activities such as in-store experiences, discounts, treatments, and over 80 events nationwide.