BASIC PACKAGING AND THE CREATION PROCESS

This is a 3-part course on packaging. Modules can be taken individually or as a complete series for a comprehensive learning experience

Learning Objectives:

• Analyze the strategic role of packaging in the cosmetics and fragrance industries as a marketing and branding tool.
• Evaluate consumer psychology and behavioral influences on packaging design, including shelf impact and unboxing experience.
• Assess the competitive landscape to design packaging that stands out within the beauty industry.
• Explore the role of typography, color theory, imagery, and material selection in effective visual communication.
• Develop an understanding of fragrance and cosmetic packaging trends and their impact on branding strategies.
• Create a packaging design solution that integrates market positioning, storytelling, and brand identity.

Instructor: Sebba Alquetrani