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Billionaire Boys Club & ICECREAM Sample Sale: 30th May – 2nd June

Expect up to 80% off in our Billionaires Boys Club & ICECREAM Sample Sale!

Join us for an exciting sample sale with Billionaire Boys Club and ICECREAM, the cult streetwear labels created by Pharrell Williams and the Japanese designer Nigo.

The iconic duo’s unique and light-hearted spin on classic off-duty styles has led both brands to become cult names in the art, music and fashion scenes.

Expect a wide variety of menswear and accessories featuring their signature motifs with 90s inspired silhouettes, that both BBC and ICECREAM are known and loved for. Key items will include their sought-after hoodies, T-shirts, jackets and hats at up to 80% off!

*Tickets are only released for Thursday 30th May as Friday 31st – Sunday 2nd June is open to everyone. Walk-ins will also be allowed on the 30th where there’s space, but wait times may vary.*



Thursday 30th May: 11am – 8pm
Friday 31st May: 11am – 7pm
Saturday 1st June: 11am – 6pm
Sunday 2nd June: 12pm – 5pm

Last entry is always 30 minutes before closing.

4-6 Ram Place,
London E9 6LT
(view map)


– On the first day walk-ins will be allowed where there is space, so it’s still worth stopping by if you’re unable to book a ticket, although wait times will vary.
– Only one time slot can be booked per person. If you book more than one time slot we have the right to cancel all additional slots.
– Please ensure you arrive for when your time slot begins. If you arrive more than 30 minutes after it begins you won’t be able to use your ticket.
– If you no longer need your ticket you can cancel it before the event starts. Sign into your Eventbrite account, go to ‘Tickets’, select your order and choose ‘Cancel Order’.
– Stock will be replenished throughout the sale until it lasts. This won’t apply to all styles but more products will be added to the shop floor throughout.
– Cash, credit and debit cards are accepted. All sales are final – no refunds, exchanges or credit notes.

May 30 2024


Start: 30 May @ 11:00
End: 2 June @ 17:00
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Website: Visit Event Website


The Box

4-6 Ram place
London,EnglandE9 6LTUnited Kingdom

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The Box