The Afro Hair and Beauty LIVE Show 2025 | London, UK: 25th to 26th May 2025

The Afro Hair and Beauty LIVE Show: Where Culture, Confidence and Creativity Take Centre Stage

There’s a certain buzz that takes over London every spring – and no, it’s not just the pollen. It’s the electric anticipation for The Afro Hair and Beauty LIVE Show, the UK’s biggest and boldest celebration of Black beauty, culture, and style.

Held over two jam-packed days in the heart of Islington, this iconic event is more than a showcase. It’s a statement. A movement. A joyful, unapologetic moment of recognition for textured hair, melanin-rich skin, and the thriving communities they represent.

Early-bird tickets sell out fast, so if you’re thinking of going, don’t wait too long to grab yours!

Whether you’re a product junkie, salon pro, natural hair purist, or just beauty-curious, this annual event is a must-visit. But it’s not only about the curls, coils and kinks—it’s about empowerment, connection, and taking up space with style.

What Is Afro Hair and Beauty LIVE?

Held at the Business Design Centre, London, The Afro Hair and Beauty LIVE has been making waves for over 40 years.

It’s Europe’s largest hair, beauty and lifestyle exhibition dedicated specifically to Black and mixed-heritage consumers.

And judging by the footfall (thousands each year), the love for the show is real.

From cutting-edge hairstyles to holistic wellness solutions, every corner of the venue bursts with inspiration. Think:

• Live hair demos from award-winning stylists
• Trend-led fashion shows and catwalks
• Exclusive product launches
• Beauty treatments on the spot
• Natural hair care experts sharing real, usable tips
• Barbering showcases and beard care stalls
• Panels on wellness, entrepreneurship and self-expression
• Shopping! Lots of it.

10 Reasons to Put It in Your Diary, Now!

Need a reason to attend?:

1. The Vibe – The energy is infectious. Everyone’s glowing.
2. Live Demos – Watch top stylists work magic in real time.
3. Exclusive Discounts – Try products before they hit shelves.
4. Meet the Makers – Talk to the indie haircare founders and creators directly.
5. Inspo Everywhere – From street style to salon sets, your camera roll will thank you.
6. Hair Health Tips – Learn how to care for your hair type, and not fight it.
7. Beauty That Matches You – Foundations, bronzers and skincare tailored for darker tones.
8. Barber Battle Zones – Watch fades, lines and creativity sharpened to the max.
9. Panel Talks That Hit Different – From wellness to wealth-building, the conversations are real and relevant.
10. It’s a Celebration – And everyone’s invited.

Not Just a Hair Show, It’s a Cultural Moment

Afro Hair and Beauty LIVE celebrates the richness of Black beauty, placing textured hair, deep tones, and cultural traditions at the heart of the beauty conversation.

You’ll see hairstyles rooted in heritage: cornrows, locs, bantu knots and braids. You’ll also see futuristic cuts, vivid colours, and sculptural creations that challenge the norm.

The juxtaposition is what makes it beautiful. Past meets present. Tradition meets trend.

What’s New This Year?

The 2025 edition promises even more:

• Interactive workshops with beauty experts and holistic therapists.
• Natural lifestyle areas spotlighting wellness brands, supplements, and skincare.
• Pop-up barbershops for live cuts and grooming tutorials.
• Fashion and accessories village showcasing Black-owned brands.
• A digital content creator corner for aspiring influencers and professionals.
• Dedicated kids’ area with family-friendly fun and child-safe products.

A Marketplace That Celebrates Representation

Let’s talk products. This isn’t your average beauty fair. Afro Hair and Beauty LIVE is where you discover the great brands, expect everything from sulphate-free shampoos to edge-control gels that hold, and colour cosmetics that cater to every undertone.

While you’re loading up your tote bags, you’re also supporting indie creators, Black-owned businesses and innovators who’ve built brands from the ground up.

Tips for First-Time Visitors

If you’ve never been before, here’s what to keep in mind:

• Arrive early – Doors open at 10:30, and the best freebies go fast.
• Wear comfy shoes – You’ll be on your feet for a good few hours.
• Bring a tote or backpack – You’ll definitely shop more than you planned.
• Hydrate and snack – There’s food on-site, but queues can get long around lunchtime.
• Ask questions – Brands love engaging with potential customers.
• Try something new – Whether it’s a product, a hairstyle, or a brow tint, it’s the perfect space to explore.

Who’s It For?

Anyone who loves beauty. Anyone with curls, coils, kinks, waves—or even straight hair curious about protective styling.

It’s for the skincare nerds, the beauty minimalists, the glam queens, the future barbers, the braid artists, the DIY hair mask mixers.

It’s also for stylists looking to diversify their skillsets and people who want to better understand and celebrate textured hair and Black beauty culture.

Perhaps the most beautiful part of Afro Hair and Beauty LIVE is the sense of belonging it fosters. You walk in and feel seen. Celebrated. Validated.

You In?

Mark your calendar for 25–26 May 2025. Whether you’re looking to discover new products, treat yourself, network with beauty insiders or simply soak in the style, it’s worth every minute.

The Afro Hair and Beauty LIVE Show isn’t just an event. It’s a beauty revolution wrapped in joy, creativity and community. And the best part? You don’t have to be an expert to join. Just show up with an open heart and your edges laid!