What if you could have your entire wardrobe at your fingertips, mix and match outfits without the chaos, and even make some cash from clothes you no longer wear? Sounds like a dream, right? Meet Indyx, the game-changing digital wardrobe app that is taking the fashion world by storm – and for good reason.
Let’s unpack (pun intended) why Indyx isn’t just another style app, but a smart, stylish sidekick for anyone who wants to feel put together, organised, and a bit fabulous.
How Indyx Was Born
Indyx didn’t just land in the App Store from thin air. The concept was born out of frustration. Founders Yidi Campbell (CEO) and Devon Rule (Co-Founder, Growth), along with Therese Jacinto (Creative), realised that most people wear just 20% of their wardrobe 80% of the time. The rest? Forgotten gems gathering dust.
This stylish trio decided to change that by creating a digital wardrobe platform that’s not only easy to use, but genuinely helpful. Think of it as your personal stylist, fashion archive, and resale assistant – all wrapped into one beautifully designed app.
With backgrounds in fashion, technology, and user experience, they brought Indyx to life to help people love what they already own, style smarter, and shop more sustainably. And we are SO here for it.
What Is Indyx, Exactly?
At its core, Indyx is a digital wardrobe assistant. But it’s got layers – like your best transitional trench coat. Here’s what it can do:
- Digitise your entire wardrobe: Snap photos of your clothes, shoes, bags and accessories. The app removes the background so everything looks sleek and uniform.
- Create and plan outfits: No more staring blankly at your wardrobe in the morning. Mix and match outfits right in the app.
- Track cost-per-wear: Know how much use you’re getting from each item.
- Sell items effortlessly: Ready to say goodbye to that dress you loved once? List it for resale directly from the app.
- Book a personal stylist: Yep, real humans who can help you build outfits from your wardrobe and suggest gaps worth filling.
- Share your wardrobe: Let friends browse your pieces or peek into someone else’s closet for inspo.
It’s like having Cher Horowitz’s iconic Clueless wardrobe software – but smarter.
Wardrobe Organisation, But Make It Fun
Most of us have lost clothes in the depths of our wardrobes. That one skirt you swore was in there? Gone to the fashion abyss.
Indyx puts an end to that nonsense. Every piece you own is logged, categorised, and searchable. You can filter by colour, category, brand, or even price.
Plus, it’s weirdly satisfying to scroll through your wardrobe like it’s an online shop. Except it’s all yours and already paid for.
Planning Outfits Like a Pro
Ever stood in front of your wardrobe and declared you have nothing to wear while buried in a pile of clothes?
Indyx changes the game with outfit-planning tools that let you:
- Build outfits visually with your items
- Save outfit templates for different occasions (work, dates, Sunday brunch, you name it)
- Assign outfits to calendar days
- Get styling tips from pros in the app
The best part? You can do all this from your sofa in a dressing gown. With snacks. Zero pressure, maximum style.
The Stylist Service You Never Knew You Needed
If you’re someone who stares at a full wardrobe but can’t figure out how to style half of it, Indyx’s professional styling service is your new best mate.
For a fee (starting from around $32/€30 £26, you can book a virtual session with a real stylist who will:
- Curate outfits from your existing wardrobe
- Recommend smart additions (if needed)
- Help define your personal style
- Build a capsule wardrobe if you’re aiming for minimalism
Many of these stylists aren’t just pros – they’re also well-known content creators who live and breathe fashion. So you get the best of both worlds: expert advice and serious style inspiration.
It’s sustainable, personal, and surprisingly affordable compared to traditional styling services.
Selling Has Never Been This Easy
That cute top you wore once and never touched again? Someone else wants it.
Indyx makes listing items for resale quick and seamless. Just select an item from your wardrobe, click sell, add a few details, and boom – it’s live.
Indyx is set up as a peer-to-peer resale platform, which means sellers create their own listings and ship items directly to their buyers. It’s the most efficient and sustainable resale model, reducing overheads and waste.
Please note: Indyx does not authenticate items listed on the resale marketplace. However, they do guarantee every listing. If you never receive the item you ordered or it doesn’t match the listing description, you can contact them for a full refund. So yes, you can shop secondhand with confidence.
You can even reuse your wardrobe photos with backgrounds already removed. No need to spend hours photographing everything again. Genius.
Sustainability Meets Style
Fast fashion might be convenient, but it’s a planet-ruiner. Indyx helps users make more conscious decisions by showing them what they already own and how often they wear it.
It encourages mindful shopping by helping users:
- Avoid duplicate purchases
- Buy quality over quantity
- Resell instead of binning
More wear, less waste. The planet approves.
What Does It Cost?
Nearly all of Indyx’s core functionality is free. That includes:
- Cataloguing your wardrobe
- Creating and saving outfits
- Buying and selling on the secondhand marketplace
- Browsing and organising your style history
There are paid extras available if you’d like help from Indyx Archivists to professionally catalogue your wardrobe or if you choose to use the personal styling services mentioned above.
For the full rundown of services and current pricing, it’s best to download the app and explore it directly.
Why Everyone Is Falling in Love with Indyx
When we discovered Indyx, it felt like someone had read our minds. A stylish, digital, sustainable tool that makes getting dressed more fun? Yes, please.
Here’s what users are loving:
- Sunday night outfit planning sessions that make Monday mornings less painful
- Rediscovering old faves they forgot they owned
- Selling on the fly without opening a dozen other apps
- Swapping style tips with friends by sharing wardrobes
It’s not just about being stylish – it’s about feeling in control of your wardrobe and using fashion as a tool for confidence.
Is It Worth Downloading?
In short: 100%. Indyx is available for iOS and Android, so whatever your phone flavour, you’re sorted. You can learn more and download it directly Indyx.
Whether you’re a fashion fanatic, a sustainability geek, or just want to stop impulse-buying yet another black top, Indyx is here to help.
You’ll definitely find yourself scrolling your own wardrobe for fun!